When organic food becomes a "label": critical discussions about consumption and agroecology in a solidarity economy enterprise

Quando o orgânico se torna “rótulo”: discussões críticas sobre consumo e Agroecologia a partir de um empreendimento de Economia Solidária

Authors

  • Daniela Viegas da Costa Nascimento Pontifícia Universidade Católica de Minas Gerais (PUC-MG), Brasil https://orcid.org/0000-0002-0260-2342
  • Jaqueline Araújo Silva Pontifícia Universidade Católica de Minas Gerais (PUC-MG), Brasil
  • Marcelo de Rezende Pinto Pontifícia Universidade Católica de Minas Gerais (PUC-MG), Brasil
  • Maytê Cabral Mesquita Pontifícia Universidade Católica de Minas Gerais (PUC-MG), Brasil

DOI:

https://doi.org/10.36920/esa-v26n3-6

Abstract

The consumption of agroecological food involves the idea of food consumption, as well as of a chain of distribution of values, ideals, power and solutions for a more sustainable future. This qualitative, exploratory study aims to provide an overview of the consumption of organic food and agroecology in Belo Horizonte, Brazil. The consumption of organic products was analyzed based on the culture of consumption in asolidarity economy enterprise for agroecological products. The results indicate that the interviewees reject the term organic. For them, organic products signifya label, that is, an industry. This stands in stark contrast with the principles of agroecology, of small-scale production and its producers, who are mainly concerned with the land, health and respect for people and nature.
Keywords: street markets; consumption; organic; agroecology; solidarity economy; Terra Viva Market.

NASCIMENTO, Daniela Viegas da Costa; SILVA, Jaqueline Araújo; PINTO, Marcelo de Rezende; MESQUITA, Maytê Cabral. Quando o orgânico se torna “rótulo”: discussões críticas sobre consumo e Agroecologia a partir de um empreendimento de Economia Solidária. Estudos Sociedade e Agricultura, v. 26, n. 3, p. 608-629, out. 2018.

Submitted in march 2018.
Accepted in august 2018.

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Published

2018-10-01

Issue

Vol. 26 No. 3: Estudos Sociedade e Agricultura (october 2018 to january 2019)

Section

Articles (continuous flow)

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